2016中国壁球公开赛 > 新闻 > 摩根大通中国壁球公开赛新闻发布会隆重举行

摩根大通中国壁球公开赛新闻发布会隆重举行


J.P. Morgan Becomes the First Title Sponsor for China Squash Open 
Top Squash Players Gathering Together Again Alongside Huangpu River In Gold Autumn



5月24日，“摩根大通中国壁球公开赛”新闻发布会在上海半岛酒店举行。会上，赛事组委会正式宣布，摩根大通成为2017年中国壁球公开赛的冠名赞助商，并与摩根大通代表共同揭晓了赛事的联合Logo。这是摩根大通继2016年作为中国壁球公开赛高级合作伙伴之后，与赛事展开的进一步合作。今年的比赛将于8月31日至9月3日在上海半岛酒店举行。“J.P. Morgan China Squash Open” Press Conference was held in the Peninsula Shanghai on May 24th. In the Press Conference, the tournament committee of China Squash Open announced that J.P. Morgan became the title sponsor for China Squash Open in 2017. The united name of “J.P. Morgan China Squash Open” was unveiled by representatives from the tournament committee and J.P. Morgan. It is the first time for China Squash Open to have title sponsor since it has been raised its level as a professional world tour competition in 2014.



截至目前，壁球运动已在185个国家和地区开展，参与人数超过2000万人；其中职业壁球运动员的数量已超过800人。随着参与人数的不断增加，职业壁球赛事的数量也呈现出递增的趋势，更使得这项拥有100多年历史的传统运动项目在社会各界的精英阶层又掀起了一轮热潮。Up to now, squash is played in 185 countries and regions with over 20 million participants with over 800 professional squash players. With the raising number of participants, there’s an increase in the number of the professional competitions as well. Top competitions with the best players are especially attracting more attention, which has accelerated the popularity of the sport among elites.



2014年，盛力世家开始承办中国壁球公开赛，在职业壁球协会、国家体育总局小球运动管理中心、上海体育局、黄浦区人民政府和黄浦区体育局的大力支持下，盛力世家将壁球这项已在伦敦、纽约、开罗、东京、香港等国际大都市蓬勃发展的精英运动于上海生根发芽。In 2014, SECA began to host China Squash Open as organizing company. With the supports from PSA, Multi-ball Games Administrative Centre of General Administration of Sport of China, Shanghai Huangpu District People’s Government Host, Shanghai Administration of Sports and the Administration of Sports of Huangpu District Shanghai, SECA has been working together with all the partners to boost the development of squash in Shanghai after its thriving in global metropolises such as London, New York, Cairo, Tokyo and Hongkong.


上海不仅作为中国的金融中心，同时也是国际体育赛事之都。而壁球的国际化与高端性等特征与上海这座城市完美契合。经过三年的发展，中国壁球公开赛已成为可与国际顶尖壁球赛事媲美的中国体育盛事；同时，其独特的景观与城市文化又使中国壁球公开赛呈现出独特的东方魅力。Squash is a global elite sport. Shanghai is China’s financial center, and the government is aiming to build Shanghai as a city of global finance and of international sports events. The international genes of squash match the feature of Shanghai properly. After the 3-year cultivation, China Squash Open has been developed as a high-quality, international sports event can be compared favorably with the competitions in London and New York. Moreover, unique scenery and city culture has allowed China Squash Open to present unique charm of eastern culture.


盛力世家始终致力于打造高品质的赛事平台，最大化地将壁球运动的高端与精致呈现给所有的中国观众；仅三年的时间，中国壁球公开赛的品牌形象与价值便获得了诸多合作伙伴的高度认可。而今年，摩根大通、英菲尼迪、上海半岛酒店、人头马君度等高端品牌也相继与中国壁球公开赛携手同行，使得这项赛事成为众多高品质客户进入体育领域的首选平台。During the past three years, with the sufficient supports from PSA, Multi-ball Games Administrative Centre of General Administration of Sport of China, Shanghai Huangpu District People’s Government Host, Shanghai Administration of Sports and the Administration of Sports of Huangpu District Shanghai, SECA has built perfect displays and marketing platforms for high-end partners including J.P. Morgan, Infiniti, The Peninsula Shanghai through high-quality operation. The exquisite and top-notch brand image and brand value of China Squash Open has been highly recognized by the partners. In 2017, after being the title sponsor for “J.P. Morgan Tournament of Championship” in New York, US for 9 years, J.P. Morgan has become the title sponsor for China Squash Open after its role being the premium sponsor for the first time last year. This is a landmark of the history of China Squash Open since it’s been introduced in China. It’s also a highly recognition to the development of squash in China and to the successful holdings of many year’s China Squash Open in Shanghai, as a PSA top world tour competition. Apart from title sponsorship, high-class brands, such as the Peninsula Shanghai, Infiniti, Remy Martin will continue to work with China Squash Open. The competition has become an annual party for high-end brands in finance, automobile, hotel, and luxury industry.


“今年是我们第四年承办中国壁球公开赛；过去三年，我们始终致力于该项赛事的推广并坚持高水平办赛，历年都成功带来世界顶尖男女壁球选手云集上海展开激烈角逐。赛事不仅吸引越来越多的大陆地区观众，同时周边国家的壁球爱好者每年都会购票前来观赛。”赛事承办方盛力世家首席执行官李胜表示，“一方面我们遵循与当地地标景观的结合，将壁球场馆设置在上海半岛酒店的空中露台，将最迷人的外滩夜景带给前来欣赏比赛的观众们。另一方面，我们也希望通过打造中国最高级别的壁球赛事来引起大众对于壁球运动的关注，以及推动国内壁球的普及和发展。”“This is our fourth year to organize China Squash Open. In the past three years, we have been focusing on promoting the tournament, and insisting on maintaining the high-quality of the competition, keeping attracting world top squash men’s and women’s players coming to Shanghai, performing fierce rallies so that there has been up-going trend in the number of audience and in its popularity. Not only audiences in Mainland China have been attracted, but squash lovers from other countries in Asia and from other regions purchase tickets to watch the matches every year.” Li Sheng, CEO of the organization company, SECA said, “On one hand, we have followed the venue requirement of top squash tournaments by taking advantage of the unique location of the Peninsula Shanghai, with the hotel’s support, to mingle the glass court with the view of Shanghai’s two landmark places, the Bund and Lu Jia Zui, so that the audience can watch the matches while taking the enchanting night view of the Bund into their eye. On the other hand, we hope to arouse the interests in squash from the public by creating the “Venue in the Air” so that to grow the popularity and to boost the development of squash in China through the charms shown from the top tournament.


“摩根大通非常荣幸能成为2017年摩根大通中国壁球公开赛的冠名赞助商。过去九年，摩根大通连续冠名赞助在纽约举办的’摩根大通壁球冠军锦标赛’，借此推广壁球运动。自2016年开始，摩根大通开始与合作伙伴将这项由世界顶级男女职业壁球选手参与的精彩赛事呈现给广大的中国观众和壁球爱好者，从而提升壁球运动在中国的认知度、参与度以及影响力，并且进一步在中国弘扬追求卓越的体育精神。”摩根大通中国区主席兼首席执行官李一表示，“中国是摩根大通在全球范围内最具战略性的市场之一。作为一家全球领先的国际金融机构，摩根大通对中国有着长期的承诺，不仅希望通过提供全球领先的金融解决方案服务中国的企业和经济发展，我们也希望通过支持一些优秀的体育项目促进中国社会的可持续发展。”J.P. Morgan is honored to be the title sponsor for “J.P. Morgan China Squash Open” in 2017. J.P. Morgan has been the title sponsor for “J.P. Morgan Tournament of Championship” in New York, US for almost a decade. Since 2016, J.P. Morgan has worked together with partner organizations to deliver the fierce competition performed by world top men’s and women’s athletes to the audience in China and squash lovers, so as to raise the recognition, participation and influence of squash in China, with the further attempt to carry forward the sport spirit of pursuing brilliance in China. David Li, CEO & Chairman of J.P. Morgan China, said, “China is a strategic market that J.P. Morgan has targeted globally. As a global leading financial institution, J.P. Morgan has a long-term promise to China. We hope to serve Chinese enterprises and to contribute to China’s economic development by providing the leading financial solutions. We also hope to promote the sustainable development of China’s society by supporting some high quality sporting events. ”


“作为一个自带挑战基因的品牌，英菲尼迪始终致力于在各个领域不断探索、创新。去年我们首次与中国壁球公开赛展开合作，是因为壁球运动参与者不断追求卓越的运动精神与英菲尼迪客户追求极限、享受挑战乐趣的挑战者精神高度契合。今年我们再度成为此项赛事的高级合作伙伴，希望能够为这项精英运动的推广贡献一份力量。”东风英菲尼迪汽车有限公司总经理陆逸如是说。INFINITI is a brand born with ‘challenger’ DNA, which is committed to exploring and innovating in different fields. Last year, we established the partnership with China Squash Open due to the reasons that the sportsmanship of squash players echoes INFINITI customers’ challenger spirits. This year, we continue the cooperation as a premium partner and hope to make contributions to the promotion of this elite sport in China,” said Mr. Lu Yi, President of Dongfeng INFINITI Motor Co., Ltd.


“很高兴连续第四次支持壁球中国公开赛并提供决赛阶段场地”，作为中国壁球公开赛忠实的合作伙伴，上海半岛酒店综合项目总经理及常务董事张荣耀先生表示，“国际顶级壁球高手再次在半岛空间面积达1,098平方米、外滩中最宽阔的汇中套间私人露台展开对决，外滩和黄浦江沿岸壮观景色一览无余，带来无懈可击的观赏体验。壁球作为深受职场精英喜爱的一项时尚健康运动，与半岛崇尚的极致体验和品质生活一脉相承。四年来上海半岛酒店与赛事一起成长，共同见证了壁球运动在中国的日益发展壮大。”The “J.P. Morgan China Squash Open” will be held in the Peninsula Shanghai during August 31st to September 3rd. It’s in the autumn season with fragrance enchanted smell spreading around. Not only spectacular views of the Bund can be enjoyed, but also fierce rallies of world’s best players can be witnessed. “We’re pleased to see it’s our fourth time to provide the venue for China Squash Open final events” Mr. Joseph Chong, General Manager & Managing Director of the Peninsula Shanghai said, as the loyal partner of China Squash Open, “Top squash players again to compete on the 1,098 square-meter terrace of the most spacious suite of the hotel, the Palace Suite. The spectacular scenery of the Bund and Huangpu River can be all taken in a glance which makes the perfect experience of watching the matches. As a fashion and healthy sports loved by elite professionals, squash complies with Peninsula’s pursuit of exquisite experience and tasteful life. Growing with China Squash Open in the four years, The Peninsula Shanghai has witnessed the development of squash in China.”


本次赛事还得到了全球知名干邑品牌Remy Martin人头马的赞助支持，媒体战略合作伙伴华尔街见闻、财新运动家和网易新闻将全程聚焦本次赛事。The competition also receives sponsorship from world renowned cognac brand, Remy Martin. WallstreetCN, NetEase and Caixin Sports will also put media focuses on the whole competition as media partners.




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关于盛力世家 About SECA


盛力世家（上海）体育文化发展有限公司是中国顶级的体育文化公司，拥有国际化的管理团队、全球化的视野和资源,是中国领先的体育资源开发、管理和推广公司。公司成立于2010年，总部设在上海并在北京拥有分支机构。公司主营业务包括：体育文化推广、体育经纪、体育赛事、体育品牌策划和管理，以及营销、咨询、体育媒体传播、青少年体育专项培训等。SECA is a leading sports company in China, with international management team, global vision and resources in sports resources, management and promotion. SECA was established in 2010, with its headquarter office in Shanghai and a branch office in Beijing. The main business of SECA including, sports culture promotion, athlete agent, sports competitions, sports branding strategy and management, sports entertainment sales and consulting, sports media communications and junior sports trainings, etc.


关于摩根大通集团 About J.P. Morgan


摩根大通集团（纽约证券交易所：JPM）是一家全球领先的金融服务公司，管理资产达2.5万亿美元，业务遍及全球，在投资银行、个人及小型企业金融服务、商业银行服务、金融交易处理及资产管理等领域均享有领先地位。作为道琼斯工业平均指数的成份股，摩根大通通过旗下摩根大通和大通品牌为美国数百万计的私人客户以及全球众多知名企业、机构及政府客户提供服务。更多信息请登录：www.jpmorganchase.com。JPMorgan Chase (NYSE: JPM) is a leading global financial services firm with assets of $2.5 trillion, operating in a global scale. It’s a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management. With its stock a component of the Dow Jones Industrial Average, it serves millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients. For more info, please refer to: www.jpmorganchase.com.


关于英菲尼迪 About INFINITI


INFINITI英菲尼迪于1989年诞生于北美地区。凭借独特前卫的设计、出色的产品性能和客户体验至上的服务，英菲尼迪迅速成为全球豪华汽车市场中最重要的品牌之一。INFINITI was established in North America in 1989. With a unique avant-garde design, excellent performance and thoughtful customer service, INFINITI is rapidly growing up into one of the world's most important brands in the premium car market.


英菲尼迪旗下全系车型目前均已进入中国市场，在售车型包括：高科技豪华运动座驾Q50/Q50L，豪华运动双门轿跑Q60，独具设计美学的豪华商务座驾Q70L；特立独型的紧凑运动SUV ESQ，风尚智能四驱SUV QX50，商务舱级豪华7座SUV QX60，先锋跑车型SUV QX70以及豪华全尺寸SUV QX80，新锐豪华都市SUV QX30。The whole series of INFINITI’s vehicles has currently entered the Chinese market, including the high-tech premium sports sedan - Q50/Q50L, premium sports coupe - Q60, unique aesthetic design premium business car – Q70L, strong-character compact sports SUV ESQ, trendy, intelligent, four-wheel drive SUV QX50, the premium business model with seven seats – SUV INFINITI QX60, the pioneer sports model – SUV INFINITI QX70, the premium full-size SUV INFINITI QX80.


2016年，英菲尼迪在全球推出全新品牌主张“Empower the Drive”。在全球品牌主张的指引下，英菲尼迪在中国市场以品牌建设为重点，以“挑战自我，释放潜能”作为品牌精神内涵，着力打造“挑战者”品牌，并以此激励和陪伴人们在驾驶与人生道路上释放更多潜能。In 2016, INFINITI globally launched its all new brand claim “Empower the Drive”. Under the roof of it, INFINITI has been focusing on brand building with “challenge yourself and unleash your potential” as its core brand spirits in a great effort to forge a “Challenger” brand. This is aiming to accompany and encourage the people to unleash more potential on the road and in life.


关于上海半岛酒店 About Peninsula Shanghai


上海半岛酒店于2009年开业，是香港上海大酒店集团在中国大陆的旗舰酒店。上海半岛酒店雄踞历史悠久的外滩，直面黄浦江的潮起潮涌，是近几十年来外滩上第一座新落成的建筑物。上海半岛酒店分别荣膺美国《Travel + Leisure》（悦旅）杂志读者投票评选为“2015年亚洲最佳酒店”，并位列全球百强酒店第八位; 美国《Condé Nast Traveler》(悦游) “大中华区第一名”。Opened on the historic riverfront Bund in 2009, The Peninsula Shanghai is The Hong Kong and Shanghai Hotels flagship hotel in Mainland China. The first new building on the Bund in several decades, it has been voted “2015 the Best Hotel in Asia” by Travel + Leisure magazine, and is ranked the No.8 hotel in the global top 100 hotel ranking, as well as “No.1 Hotel In The Greater China Region” by U.S. “Condé Nast Traveler”.

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